Do you see your parking operations as a cost of doing business, or as a profit center?
Not all parking management platforms produce revenue that offset expenses associated with their operation. When this is the case, we provide a detailed operating plan that outlines specific strategies and their impact on parking, such as:
- Customer and employee space
- Premium and reserved spaces
- Public perception of parking
- Accessibility and overall functionality
When the market and your specific asset enable revenue streams, strategies are developed to encourage parking behavior that is in your best interest.
Ultimately, a financial cost/benefit analysis is completed for all situations, whether they are revenue producing or non-revenue producing operating plans.
Cornerstone parked 110,531 cars at the 2021 Ryder Cup at Whistling Straights, Kohler, WI.